Instead of canceling their in-person events, many businesses and event managers moved to virtual events amidst the coronavirus pandemic situation. Thus, virtual events became the new normal and are commonplace today. With virtual events, businesses can reach out to thousands of people who are located in different locations at the same time.
However, it is not very easy to move to virtual events since a lot of planning is associated with it. Virtual events require the same (or even more) attention to detail as a physical event for planning and promoting. Your marketing strategy should be on point in order to provide a great experience to the attendees and make it a successful event. Learn how to promote virtual events correctly so that you achieve all your targeted goals.
1. Create an attractive landing page for the event
A landing page is where the users go to learn everything about your event. Since the first impression has to be the best impression, the landing page that you create for your event must stand out with relevant information, which should be showcased attractively. The landing page should give out the complete information regarding the event, with the registration link that pushes the user to join the event. The page should be detailed and attractive so that it draws the attention of the user. Some of the essential information to be added to the landing page are:
- Speaker information
- Sponsor information
- Registration link
- Payment option (if any)
2. Use your existing database and make the most of email marketing
Email marketing is, still, the most effective marketing strategy to drive results. Send out email newsletters to your target audience with a straightforward subject line. The email should have complete information regarding the event that you are conducting. Come up with an engaging email campaign and share valuable information to educate your audience about the event updates. Make sure you hook your audience with exciting updates regarding the event, such as discounts, early-bird offers, etc.
3. Leverage the power of social media channels
Promoting your event on social media platforms is one of the best ways to get more reach. And the best part is that there are endless ways to do that. However, since there are many ways to promote your event on social media, it is always best to find out your audience’s behavior. This will help you come up with the perfect plan to market your campaigns. Be creative and prepare unique, attractive social media posts that will drive more engagement and generate leads. Here are some ideas that you can follow:
- Spread the word by creating a hashtag.
- Share eye-catching images and videos on all platforms.
- The USPs of the event should be promoted everywhere.
- Promote early bird offers and deadlines, driving urgency to boost registrations.
- Increase engagement by creatively introducing the host.
4. Ace your promotion with partners, sponsors, and speakers
Involving the speakers, partners, and sponsors in the promotion of your event will help you gain exponential results. When the speakers promote your event on their social media channels with the relevant content and hashtag, it will help you get the speaker’s audience to attend the event. And, when the sponsors and partners promote your online event, it markets it tremendously. Make them share their event information with the contacts and followers so that the word gets out. Make the speakers, partners, and sponsors share the registration links, social media pages’ links, all relevant content published, graphics, announcements, and so on.
5. Show it off with an attractive video
We all love watching original video content. Video is a crucial aspect of the promotion strategy of your event. Several studies explain that a 2-minute video is a sweet spot for engagement. So, create a short video (no longer than 2 minutes) showcasing the vital information regarding the event and share it on social media channels and YouTube. Make it funny and engaging, and use your social media hashtag somewhere in the video.
Virtual events can seem tricky some times. However, with a proper and sound marketing plan, you can easily promote your event, which will help you drive as many engagements as possible. Follow the ideas mentioned above and promote your event successfully.