3 Things To Include In Your Co-Selling Event Landing Page That Converts

3 Things To Include In Your Co-Selling Event Landing Page That Converts

Do you remember the old days when business cards were a thing? 

They used to have all the critical information for you and your business.

Landing pages work kind of the same way. They’re the first impression clients have for your business, or in this case, your co-sell event. So you better make it right!

But, what are the key components your Landing Page should have to make your event succeed and get the most registrations and leads? Keep reading to find out.

Stronger Together—Highlight your Partnership with your audience 

Strong partnerships are an excellent call of attention for customers, especially if you’re partnering with a Cloud Hyperscaler for your Co-Sell events. They give authority to your event and generate trust among your audience. 

There are a few things to consider for highlighting your partnerships:

  • Lock both logos on your Featured Creatives: Remember that people are visual. Making a direct reference to your partnership with your creatives will be the first hook for your attendees.
  • Watch your language: Use keywords like joint collaboration and partnership. That way, people will have no doubts that yours is a Co-Sell event, and they won’t want to miss it.

Here’s an example of a collaboration between Microsoft and Adobe that will help you illustrate what you need to do with your creatives.


Don’t forget to feature the key information on your landing page.

But, what do we mean by crucial information? As for yourself, some things identify you as a person, and the same happens with your co-sell event’s landing page.

These are some critical elements that your landing page should never miss:

Logo Locks

Just as with your Co-Sell Webinar’s creatives, make sure to feature your partner’s logo on your landing page and yours. Make it easy for people to identify there’s a partnership going on!


It has the same effect as logo locks. Perhaps it has also happened to you, but when you’re attending an event or a talk, the first thing you’ll probably look up is who the speakers are.

Make sure to feature a picture of them, their name, titles, and position. A brief description of their trajectory and what they do always come in handy.

Dedicated Sections of your Landing Page

Some sections are a must-have for your landing page. Having different sections for your landing page is a good practice to have for co-sell events. Use the sections to share about your event, offers, solutions and related resources.

Let’s look at Meylah’s Co-Sell Webinar Series for illustration purposes, shall we?

First, we have the header. You can find key information such as the title, your co-sell event description, and a featured image with other important details such as the date, speakers, and more!

Never underestimate the power of a good featured image. It is perhaps one of the more overlooked elements of a landing page—however, it plays a vital role in helping your landing page engage more readers and catch their attention. 

Trying to make it funny or emotional can also give you good results from time to time.

Use SEO for increasing traffic to your landing page

Using headings for the sections of your landing page is a good idea when having SEO in mind. When done right, SEO can increase the traffic on your website, bringing more potential clients to your event.

One last tip. It’s all about your attendees!

It’s not about you! Remember, you’re not only trying to convince people to sign up for your event. Instead, you’re offering an opportunity for your attendees to learn and grow their business through your event.

If you want to dive deep and learn more about how to build the perfect landing page for your co-sell event for demand generation, we have the right solution for you!

This upcoming April 19, we’ll be hosting a new webinar for you, and you’ll learn exactly that! Don’t miss the opportunity to join this interactive session, learn from Meylah’s experts, and get your landing page up and generate registrations in no time.

You can sign up right here: ​​https://www.eventbrite.com/e/how-to-build-a-landing-page-for-your-co-sell-webinar-for-demand-generation-tickets-309237767487

Announcing our newest webinar: How to Build a Landing Page for your Co-Sell Webinar For Demand Generation

Announcing our newest webinar: How to Build a Landing Page for your Co-Sell Webinar For Demand Generation

Love at first sight? We believe in first impressions!

The first impression is often the most important one. That’s why good landing pages are the cornerstones of successful events and marketing campaigns. Without a well-designed landing page, you can’t lure your potential customers into clicking and buying.

When building your Co-Sell Webinar with Cloud Hyperscalers, it’s crucial that you make the most of your landing page. That way, you’ll get maximum attendance and benefit from the event.

This time, and following our Webinar Series, we’d love to invite you to our brand new webinar. This upcoming April 19, please join us at the How to Build a Landing Page for your Co-Sell Webinar For Demand Generation!

It will be a fun and interactive masterclass where you’ll get great insight from Meylah’s experts on the matter. 

  • Learn the secret formula to create a compelling landing page. 
  • Understand the essentials and discover how to boost your webinar’s registrations. 
  • Discover new tools to build your landing page in no time.
  • Learn how to design the landing page for your upcoming Co-Sell events.
  • And more!

Please refer to this link for more information about our next free webinar and make sure you have everything you need. It’s an incredible tool to help you get right on track to create a fantastic landing page for your Co-Sell webinar!

10 Ways To Promote Your Co-Sell Event with Cloud Hyperscalers For Free

10 Ways To Promote Your Co-Sell Event with Cloud Hyperscalers For Free


It seems you’re in the process of planning and running your next (or first) co-sell event with Cloud Hyperscalers such as Microsoft, Google, AWS, and IBM. As you may have discovered by now, hosting a co-sell event means a lot of work, but also a lot of fun too, if you’re doing things right!

Sometimes, funding and budgeting can be a problem when planning a co-sell event. If you want to learn more about securing funding for your co-sell event with Hyperscalers, you can refer to this link.

However, if your budget is still tight and you’re looking for some ways to save some money and get the most sign-ups possible, you’re in the right place.

We have created this guide to help you get the most of all free resources available to promote your co-sell event.


1. Make Blog Posts

Content is king. And it’s one of the most effective ways of promoting your co-sell event. We have mentioned that educational-based event marketing is the new silver bullet for a business marketing strategy on previous occasions.

And the reason for that is because it creates authority and trust around your company.

You can create content related to your event, teach your audience, and at the same time promote your next event. That way, your audience will be aware of your agenda and have a direct link for registering.

You and your partner must create blog posts within their platforms explaining their point of view on why your solution matters. In the end, you’re not selling a ticket for an event; you’re selling your product!


2. Get the most of the Social Media

Social media is a strong ally for your business marketing team. One reason is that everyone is on social media, and the use of hashtags makes it way more accessible for people to find the content they’re interested in.

Also, if you have a strong community or an incredible amount of followers, you can get double the benefits.

But not only that! Your partner will also have a robust community and online presence on social media.

You should leverage the executives and organizational social media channels to amplify your content (such as your blog posts, for example) on their channels.

On one side, your messaging will be received by your communities and followers. On the other side, these communities can share and spread the word about your event and solution if they find it interesting and valuable.


3. Activate your Emails Communications

Emails are the classic marketing strategy. Some people say that email marketing is dead, but they couldn’t be more wrong. A great email marketing campaign is extremely useful for promoting your co-sell event for free.

Besides, you probably have put all your efforts into cultivating and growing your email list. So, let’s put it into work, shall we?

Get inspired, get the best hooks for your emails, and start getting those registrations for free!

We keep repeating this but remember that co-selling means partnering with another company, in this case, a Cloud Hyperscaler.

So, make sure also to activate their email communications. Keep in mind that you should take the lead, and your partner will follow.


4. Create a Landing Page for your Co-Sell Event

Never underestimate the power of a great landing page. Your landing page is where people go to learn about all the aspects of your co-sell webinar. That includes the “wheres,” “hows,” “when,” and the “why-should-I-attends” for your event.

You should also get your partner to get the co-sell event on a dedicated landing page on their website, which will increase your event’s visibility and solution.

Now you’re getting why this is one of the most important assets your co-sell event must-have.

Your ultimate mission is to keep people on your website instead of rambling around in other sources looking for the information you are offering in your event!

So, don’t forget to make it stand out and display all the essential information for your audience.

And we shouldn’t mention this, but just in case, remember to get a CTA for the registration.


5. Get your Newsletters Up and Running

Similar to your promoting emails, but quite not the same. Newsletters are the perfect place to keep your audience informed about what’s going on in your company.

But also, It’s an excellent way of letting them know what’s next to come. You can announce your webinar with a newsletter to get your audience’s attention and hook them with your emails campaign.

This will catch your audience’s attention, and they’ll receive all the information they need to get convinced to attend.

Just remember to put a link for the registration page at the end of your newsletter.


6. Leverage the Cloud Hyperscaler Marketing Engine

Perhaps it hasn’t occurred to you yet. But getting your co-sell webinar on your partner company event listing site is a great idea.

Cloud Hyperscalers have a strong marketing engine, so it’s a practical and free way of getting more registration for your event.


7. Get your event published on Meylah’s website

Having your co-sell event listed on Meylah’s event directory is another great way of promoting your event for free. With your event listed, you’ll also get free publicity via blog posts and social media. This will allow you to reach even bigger audiences related to the cloud tech industry.

Also, you can list your event on other platforms for free.

Take, for example, Eventbrite. People can search your event on the website, and it offers you a great feature for managing tickets and registrations efficiently.


8. Let your Community Spread the Word!

A strong community is the best thing you and your company could have, especially if you have built a good relationship with them. However, trust comes with time. 

But if your company has been running online co-sell events for a while, you probably have some recurrent attendees in your community. Leverage Women In Cloud, IAMCP, and others to amplify your event to their business audience. 

Get your community members and the industry associations you are involved with to share the news with their friends, colleagues, and other members of their communities via social media and email channels. 

Just remember, to make it work effectively, it’s better if you have a strong community already built.


9. Get your SEO right!  

This one is mainly related to your blog posts and website content. A good SEO strategy and content will increase traffic to your website. And the more people visit your website, the more opportunity you have for people to register for your co-sell event.

The truth behind it is that plenty of people use Google to look for things on the internet—even events! Get yourself a list of keywords and use them in your headings, page description, and images to increase the visits to your landing page and blog posts.

There are a bunch of free keywords tools such as ubbersuggest, for example.

10. Get some contests and giveaways going

The truth is that we all love free stuff. And your audience is no exception! One effective way of generating traffic and promoting your co-sell webinar completely free is by running a contest or a giveaway.

Get active in your socials and ask your partners and other industry associations to spread the word for your contest and keep those registrations coming up!

Join Meylah’s Webinar Series on Co-Selling with Hyperscalers

The best way of planning and running a successful co-sell event with Hyperscalers is to have your fundamentals right. And that means knowing what are the best practices of the event planning process, from start to finish.

This year, we started a new webinar series about co-selling with hyperscalers such as Microsoft, Google, IBM, AWS, among many others.

If you’re keeping track, you may have probably attended the 5 Day Challenge, where people learned how to plan and run an online co-sell event with Microsoft.

Perhaps you also attended our latest webinar on how to plan and secure funding for your co-sell webinar with Cloud Hyperscalers.

We know you loved the sessions, and we’ve got another surprise for you.

This upcoming March 15, we’ll be hosting a new free webinar where you’ll learn how to build your co-sell webinar plan in 24 hours.

Let’s take a look at what you’ll learn from the webinar:

  • How does co-selling work with Cloud Hyperscalers.
  • Understand the fundamentals for co-selling and what kind of webinar you can choose from.
  • Learn the Co-Sell Planning Method that you can use to create a compelling co-sell event.
  • Learn how to architect the Co-Sell webinar narrative in 24hrs using our digital planning worksheet.
  • Understand the punch list and metrics for creating the co-sell webinar.
  • How to select the right vendor for executing your webinar if you don’t have the staff.
  • And more!

Don’t miss this incredible opportunity to learn from Chaitra Vedullapalli, Co-Sell GTM Industry Expert and secure your spot by visiting this link.

DON’T MISS THIS: Secure your FREE 15-minute Co-Sell Event Marketing Consultation with our Co-Sell GTM expert Chaitra Vedullapalli!

Learn how to build your Co-Sell Webinar Plan in 24 hours

Learn how to build your Co-Sell Webinar Plan in 24 hours

Since the global pandemic started, the number of businesses adopting a more robust online presence and digital marketing has increased drastically. Especially for Cloud-based companies and SaaS businesses, it has been a great opportunity to conquer new spaces and expand its client base.

This increase in the digital presence and marketing has also caused the game’s rules to change. Especially when it comes to marketing their solutions, reaching out to customers, and making new connections.

Educational-based event marketing: the new silver bullet

Not so long ago, one of the most effective ways of attracting new clients and generating traffic to your website was creating content and ads campaigns. 

As educational-based event marketing is gaining more and more fields, it has become the silver bullet for a business’ marketing strategy. Also, by now, you should know that one of the best ways of generating customer demand and creating new business opportunities is co-selling with hyperscalers such as IBM, Google, and Microsoft.

A new webinar is on your way!

As you may know, a couple of months ago, we launched a new series of webinars to help you step up your co-selling game with Cloud Hyperscalers such as Microsoft. You already learned how to plan and run your co-sell webinar with Microsoft on the 5-Day Challenge. Also, you learn how to secure funding for your co-sell event with Cloud Hyperscalers.

Now is the time for you to learn how to build your co-sell webinar plan in 24 hours. And that’s what this next webinar is about. This upcoming March 15, join us at this special (and free) event.

But what does it mean to build your co-sell webinar plan? That means that by the end of the event, you’ll be able to:

  • Completely understand how co-selling with an hyperscaler works.
  • Know exactly what’s the best kind of webinar for your company.
  • Get access to the Ultimate Co-Sell Event Marketing method to create an exciting event.
  • Create your co-sell webinar narrative.
  • Select the right vendor for executing your webinar.
  • And more!

Make sure to add it to your calendar! And don’t miss this opportunity to learn the best practices and get a deeper insight into Co-Selling Event Marketing from Chaitra Vedullapalli. You’ll also get access to free resources such as the Co-Sell Webinar Planning Digital Worksheet to make your workflow even easier!

For more information about the Webinar, please visit this link. Don’t forget to join our LinkedIn community to receive the latest news and updates, and partner with a Hyperscaler to get your first Co-Sell Webinar going.


Top 5 essential tools for running an event your company needs

Top 5 essential tools for running an event your company needs

The world has gone online. How are you planning your events now? 

Since the global pandemic started, SaaS and cloud solution companies have experienced unprecedented growth. And it seems that they will continue doing so.

Unfortunately for us, the pandemic came to stay, and the future looks online.

This brings to the table whole new opportunities for businesses to grow, and it’s the perfect time to think about embarking on an adventure with your own online business.

This applies to online events. Online events are now one of the best options to promote your business, generate new leads, and create new connections.

Now ask yourself the following questions: When is the date for your next online event? Well, just considering that you’re into the online event game.

If you’re not, don’t panic. It’s not too late. We’re here to help you catch the wave on time. 

We created this blog post to vanish your worries and fears about planning and running online events. And we’ve come up with five essential tools for event management you and your company need.


Let’s start from the beginning: Follow-up and planning.


Before you dive deep into the whole planning and running of an event, one may think that the first thing you need is a plan. Do you agree with me?

Our mission is to make things easier for you.

Forget about complex Excel spreadsheets and having the information scattered all over your hard drive (or cloud service).

One thing we love about Airtable is its flexibility. You can create databases, tasks lists, schedules, all in one place.

Also, it gives you the option to create new interfaces and grid views for those who are more visually functional.

Collaboration is the name of the game for Airtable. You can connect with other collaborators and share your content. Everyone gets updated with the information.

Another great feature is the ability to integrate other services into Airtable. Now you can connect with Asana, Dropbox, Eventbrite, LinkedIn, Google Calendar & Gmail, Slack, and so many others.

You can sign-up for free for individuals or small teams by visiting their website.


You need to manage the ticket sales for registrations for your event.

Eventbrite is our favorite service for selling tickets for your events. 

It’s super user-friendly and has many features that you’ll find extremely useful when going through this step of your event management.

With Eventbrite, you can create the landing page for your event with a direct link to the streaming service you’re using. It has Zoom integrated by default, but you can specify the link to other services like Remo or Microsoft Teams.

You also don’t have to worry about considering making it a free or paid event. Eventbrite will give you both options to choose from.

Another great feature that will help you with your marketing strategy is creating discount codes for people to use when purchasing tickets.


Don’t forget about your presentation.


If you’re having an event, that means you have content to share, right? Beautiful.ia is a great option. 

Although it is paid, the amount of time you will save using Beautiful.ia will make it worth it.

Mainly because you can work with your entire team. Perfect for collaboration.

Beautiful.ia offers you tons of gorgeous and curated slides templates, so you don’t waste any time designing your slides from scratch. 

But you can go even further. It also offers you presentation templates! Just make a few tweaks and adjustments and get your presentation ready in no time.


Create beautiful visuals for your promotional content


This one is an easy one to recommend. Forget about spending crazy amounts of money on designing companies for your promotional content and visual creatives.

And yes, we’re talking about Canva. You can do fantastic work with your creatives using this incredible service.

And the best part? You can create a free account and start working. That’s it! However, it has some limitations.

If you want to have complete control of the creative process and access tons of resources, you can also get a paid subscription.

If you have a team or a group of friends who want to use Canva, you can pay their monthly subscription divided into members. Saving money is music to our ears.


Manage your email communications—and more!


We left the best for the end. 

The speakers are one of the most critical aspects of an event in general (it doesn’t matter if it’s in person or online). 

And if you have managed an event previously, online or not, you know it can turn into absolute madness.

If you have run an event in the past, you know how chaotic and time-consuming can be to manage the communications for your event.

You have to create a contact list database, organize them by sessions, create your emails one by one, follow up on their response, connect with your attendees, and the list goes on and on.

That indeed requires several platforms and services to carry one. And that translates into investing time learning how to use each one of these platforms.


Speaker Engage: The one solution to rule them all


Luckily for us, we have Speaker Engage. Speaker Engage is the all-in-one event automation platform. And it for sure must have its place in our top 5 essential tools for event management list.

But what exactly is a communications engine? Let’s take a look at some of the Speaker Engage’s features:

  • You can manage multiple events at the same time.
  • You can link the registration website to the events you’re creating.
  • You can create application forms for event speakers. And you can set up a database for your speakers with all their information!
  • You can create email templates for your communications.
  • You can add resources for your emails.
  • You can manage all of your speakers and send invitation emails within the platform.
  • You can automate and schedule emails and save time with your speaker curation.
  • And much more!

Speaker Engage is a real game-changer for speaker curation and email communications. The old Excel spreadsheet days are gone for good.


BONUS: The Ultimate Co-Sell Event Planning Toolkit


We couldn’t let you leave without a final surprise.

Although this is not a platform or a service, our Ultimate Co-Sell Event Planning Toolkit is, without a doubt, an essential tool for event management. 

It is good to have all of the tools you need for managing an event, right? But, what do you do next? What are the next steps, and how do you plan and run an event?

Well, we thought about it, and guess what? We’ve solved that problem for you. 

With all of our years of experience planning, running, and managing live events, we’ve come up with a solution that will get you on track for your events in no time, especially if you’re looking to plan your next Co-Sell event.

Not convinced yet? Let us list five reasons why you need this essential tool for event management and why it gives you a complete insight on every step of making a Co-Sell Webinar. 

With this toolkit, you’ll be able to: 

  • Set up your co-sell webinar plan.
  • Set up your co-sell webinar communications engine.
  • Set up your co-sell webinar registration platform.
  • Develop your co-sell webinar creatives and presentation
  • Publicize your Co-Sell Webinar.

Sounds good! Keep reading to find out how to get it at a very special price. 




Now that you have the Swiss army for essential tools for event management, no one can stop you.

First, you have a great tool to serve you as a communications engine. Time is money, and we know it. Speaker Engage is the best tool for two of the most time-consuming event management processes: email communications and speaker curation.

You can visit the Speaker Engage website and get more information about it. You can also request a demo and get a 30-day free trial.

Second, after all of our years of experience, we’ve learned one thing: frameworks work.

Frameworks make your life so much easier! They’re a step-by-step to success and perfect execution.

And we want you to go through all of this process flawlessly. That’s why we developed The Ultimate Co-Sell Event Planning Toolkit. So, you don’t have to go through the same mistakes people make when planning online events.

You can get the Toolkit now in Appsumo at a special price!


There’s a new opportunity to learn how to Co-Sell with Microsoft for you


We’re full of surprises this time!

We’re thrilled to announce that we have launched a new Udemy Course: The 5-Day Co-Sell Webinar with Microsoft Challenge!

Subscribe and learn how to plan & host your Co-Sell Webinar with Microsoft directly from the experts! No prior webinar experience is required. You’ll learn the step-by-step process for setting your webinar from scratch.

The only requirement is that you must be looking for a great opportunity to promote and sell your cloud/SaaS solution through webinars, and preferably be a Microsoft partner. Click here for more information!

Cloud/SaaS Solutions Marketing and How To Make It Right

Cloud/SaaS Solutions Marketing and How To Make It Right

Since the beginning of the pandemic, online businesses seem to be the new normal. Day after day, we’ve seen even more and more companies going online, which only means: more competition. However, the pandemic is not the only trigger for companies going online—especially SaaS businesses.

SaaS businesses can be anywhere in the world. They can provide services to anyone worldwide. Let’s take Speaker Engage or Airtable, for example. A company in Rome needs to plan and manage their next co-selling event, or a marketing team based in Lisbon needs to use a system to follow up.

Nevertheless, despite having the whole world at your disposal, sometimes it gets hard to get new clients and make your business grow, right? Perhaps, you’re facing one (or some) of the challenges that SaaS companies face:

  • Cloud/SaaS products are dynamic. They’re constantly changing and updating.
  • Since it is a niche market, you need to be accurate about who you’re selling to.
  • Sometimes, your clients may need your solution, but they don’t understand your terminology.
  • In a world full of competition, it’s hard to stand out.
  • B2B has short-term sales cycles, so it’s crucial to build a loyal database of customers.
  • And many others.

If that’s your case, then you’re not alone. Many B2B companies have the same challenges when it comes to getting new customers.

The best strategy is through Event & Education-Based Marketing.

But not just any kind of marketing. SaaS customers tend to be more logical than emotional when it comes to decision-making. That’s why marketing should be focused on another point of view: value.

Educational-based marketing is a tiny but valuable part of content marketing. People are always looking for content on the internet. Especially content that can help them grow or add some value to their lives or businesses.

Let’s put it this way. When people start to realize that your brand is giving them some kind of value, you begin to generate awareness towards your brand. Therefore, you’re already marketing your brand and services with little effort.

However, to generate awareness, you don’t necessarily have to focus on selling. In fact, you shouldn’t. Instead, you should focus on creating a story and a narrative for your brand. This will generate interest, and your brand will be on everyone’s radar.

Always remember, people, buy from other people, not from brands. That’s why it’s so important to generate trust. And people will actually trust your brand if you educate them, always keeping in mind that you’re doing it because you don’t want them to struggle. You’re actually helping them to avoid or overcome the obstacles you faced along the way.

Once you create your narrative and generate trust, it’s time to develop authority. Because let’s face it, if you have to go to the doctor, you’ll definitely feel calmer if they are well prepared and inspire confidence. The same happens with marketing. The more you share your knowledge with others, they’ll start looking at you as a reference on the matter. That way, your brand will be known as a reliable source, and you’ll get new potential clients for that.

By doing all of the above, you’ll also be qualifying your sales funnel. If more potential customers trust you and know how valuable your brand is, it will make becoming a customer much more manageable.

And of course, the best strategy to optimize your lead generation with content creation is through virtual events.

Virtual events: a valuable way to enable event-based marketing for your business

Virtual events are a resource that SaaS companies (and every company in general) have to showcase products and services to create more opportunities and connections.

Have you and your team ever considered making a webinar? If not, your should! Webinars are the ultimate marketing tool. Here are some reasons why you should start planning your next online event:

  • They are an excellent way of creating quality content for your audience.
  • It’s the perfect scenario to reach new boundaries and regions, which translates into new potential clients.
  • 60% of companies design their webinars to convert attendants into paying users.
  • Around 73% of business-to-business (B2B) marketers think they can get high-quality leads thanks to webinars.
  • About 54% of professionals watch webinars every week.
  • You can generate income just by people attending your webinar.
  • Between 2% and 5% of the attendants will buy from you.

This last fact may not sound like a lot. But it is. Depending on the success of your event’s marketing campaign, that 5% may translate itself into an exciting number of new customers. 

Just imagine that you sent 16.000 invitations for your event. If 5% of the people you invited to attend your event actually do it, you’ll have around 800 spectators. And if 5% of these spectators purchase your product or service, then you’ll have 40 new customers at a single event.

If you think that these numbers are great news, we have an exciting announcement for you. 

We’re excited to announce that the 5-Day Co-Sell Webinar with Microsoft Challenge will be available for all of you eager to learn how to finally partner with Microsoft and generate more leads and opportunities for your company.

Signing up is very easy! You can follow this link and register. You’ll get access to the course (including our fantastic Office Hours) for just $49,99.

We can’t wait to have you on board!