Achieving your virtual event’s goals can be defined as success. But how do you get to know if your event achieved the event’s goals? How do you calculate the return on investment (ROI) of your event, which will help you learn whether your event produced the results you anticipated or not?


Speaker Engage team hosted a webinar on the planning and realization of Return on Investment (ROI) for virtual event. The group of experts – Chaitra Vedullapalli, Erin Northern, Raisa Noelle, Samira Rehman – went to great lengths to clarify the intricacies of ROI and its advantages.

The committee addressed their most recent event, the WiC Digital Summit 2021, to explain how they used the best practices to achieve a positive outcome.

Deeper into the discussion, the panellists discussed the attendee’s perspective and what they expect from an online event or webinar. The experts explained their efforts on producing high-quality content, as the content is the lifeblood (ROI) of every successful event.

Key Takeaways

  • Enabling Value: Value addition is something that all virtual event attendees search for. If the event adds value to their time spent, they will likely attend the company’s other activities.
  • Platform selection: The webinar addressed the proper platform selection process, where it was unanimously agreed that creating an inviting environment where all attendees feel comfortable and engaged is critical. The platform is significant for customer engagement and is a strong return on investment (ROI).
  • Social media: Social media is at the forefront of today’s marketing environment. Creating sharable social media posts were critical. The advantages and disadvantages of social media was discussed in depth as it is one of the locations where the event is advertised. Social media is expanding the event’s reach and assisting in achieving a strong Return on Investment (ROI).
  • Event layout and formation: If the event organizers focus on their proper event channelling and formation, they can gain good return (ROI) and a successful event.
  • Event’s timing: Choosing the right time will help you calculate your event’s ROI more efficiently. The event should not be held prior to lunchtime, too early in the morning, or too late at night.

There were several issues that the panel discussed and clarified on how to efficiently deal with them using the proper approach. The primary aim of the webinar was to assist event planners in finding their event’s blind spot and figuring out how to get out of it as easily as possible.

Speaker Engage and Speaker Management

The panel discussed on how speaker management plays a crucial role in the success of any virtual event. The reach of the event will soar to new heights if the coordinator chooses a well-informed and accomplished speaker for his/her event. A speaker who is going to address the event can advertise the event from his/her social media and entice more participation, which would help the event.

Speaker Engage, as a platform as well as a communication tool, helped the event facilitator organize their event quickly and efficiently. To make an organizer’s life more straightforward, the platform serves all on one plate. With its robust marketing features like bulk emailing and social media promotion, the Speaker Engage minimized event coordinators’ efforts in its publicity.

The webinar was more than just a meeting of prominent voices; it also implemented a game-changing concept for the event planning and organising environment. The panellists shared their perspectives, which are vital to any event’s performance when it comes to producing a healthy Return on Investment (ROI).

Watch the full webinar to get deeper understanding.